Royal Brunei Airlines launches first Australian campaign in five years

Royal Brunei Airlines has launched its first Australian campaign in five years.

The campaign makes note of the simple acts of service its staff perform, which are inspired by its customers.

The ad features 25 real staff members from across Royal Brunei Airlines in an effort to put faces to its customer service.

The campaign will run across print, digital and TV.

Australasian regional director, Victor Sharan, explained: “In Australia initially, a four-month campaign will run across print, digital and television, spearheading our plans to lift Royal Brunei’s consumer and trade profile in the region.

“The campaign highlights that in addition to one of the most modern fleets in the world, what really sets Royal Brunei apart, is the warm Bruneian hospitality experienced by our guests throughout their journey.

“We currently operate from two Australian gateways, Melbourne where we have operated for the past nine years and Brisbane services launched in July this year, so the timing is very right for us to raise local awareness.”

The static execution for Royal Brunei Airlines

The campaign follows the introduction of Royal Brunei services from Brisbane and the addition of the A320 NEO type to the airlines aircraft range, which it is hoping to leverage in its plans to expand its international routes.

Karam Chand, Royal Brunei Airlines chief executive officer, said in a statement: “We are in expansion mode and our strategic initiatives over the recent years have made a significant impact on the way we operate and position Royal Brunei in the market.

“Investments in new technology, our young fleet, a host of new route launches and reimagining the end-to-end experience for our guests have helped firmly establish Royal Brunei in the league of leading international airlines. We are excited to now embark on the next phase of development for Royal Brunei as a brand and airline.”