La Famiglia Kitchen launches branded series with Gyton Grantley
Garlic bread maker La Famiglia Kitchen is pitching itself to customers with a lighthearted white bread family scene in a new online branded video series called ‘Sit-Down Comedians’.
The campaign for the goodman Fielder brand created by Workshop Australia stars House Husbands’ Gyton Grantley and starts with him casually interviewing three cherubic blonde children as they sit around a suburban dinner table.
The series follows Grantley as he joins four ‘Aussie families for a meal and a few laughs’ according to the companies.
http://vimeo.com/wshop/sitdowncomedians1
La Famiglia Kitchen Marketing Manager Nicky Turnbull said: “The irresistible aroma of freshly baked garlic bread has the power to bring the whole family to the dinner table. We saw that as an opportunity to celebrate the magical moments this can help to start.”
The series includes four episodes with each released weekly through the La Famiglia Kitchen Facebook page.
Workshop Creative Director Matt Arbon said: “Every parent has a story of the funny conversations they’ve had with their kids, but a lack of time and the distractions that come with our tech-filled lives all add up to quality family moments taking a back seat. Sit-Down Comedians is a reminder of the heart warming and hilarious conversations you get when the whole family is around the dinner table rather than in front of the TV.”
The series was directed by Bryan Moses and filmed through ShotBox Films.
Did one of the kids get asked to grade it?
Killer vignette you went for there, Moses.
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Hi WHA,
The original link in the article to the video was incorrect, a new video has now been included.
Cheers,
Alex – editor, Mumbrella
Really? this is pretty bad.
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