One of Melbourne’s major universities La Trobe University has launched a pitch for its creative account, Mumbrella can reveal.
A number of creative agencies will be invited to pitch for the account which is currently held by Havas Worldwide’s Melbourne office.
The pitch will see agencies tender for the creative for one of Melbourne’s largest universities which has multiple campuses and a strong research division.
A spokesman for the university confirmed the pitch but declined to comment which agencies were involved.
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It is understood the pitch is being run internally by the University’s procurement department.
Nic Christensen