La Trobe University pitches creative putting Havas on alert

One of Melbourne’s major universities La Trobe University has launched a pitch for its creative account, Mumbrella can reveal.

A number of creative agencies will be invited to pitch for the account which is currently held by Havas Worldwide’s Melbourne office.

The pitch will see agencies tender for the creative for one of Melbourne’s largest universities which has multiple campuses and a strong research division.

A spokesman for the university confirmed the pitch but declined to comment which agencies were involved.

It is understood the pitch is being run internally by the University’s procurement department.

Nic Christensen

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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Comments: 1

Dr Oyvind 5 Feb 14

No doubt the pitch will be run internally. But any appointment will first have to be approved by the new owners of LaTrobe in ‘nutricueticals’ (AKA sugar pills) peddler Swisse.

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