Labor targets overseas voters in Asia
Australia’s major political parties have launched overseas campaign outdoor billboards as far afield as Hong Kong, ahead of the September poll.
The Labor Party poster has been erected at at City Hall in Central, Hong Kong’s busiest district. The ad reads: “A positive plan for schools, jobs and a strong economy”.
The ad has caused a stir in Hong Kong because of the high cost of the ad, with local media and politicians discussing the issue. An article ran in local newspaper Mingpao yesterday and this picture was taken by local politician Charles Mok, an active Twitter user.
The billboard would have cost between HK$100,000-HK$200,000 (US$13,000-US$26,000), a local media buyer told Mumbrella’s sister publication Mumbrella Asia.
Did they do a cost per vote analysis on this?
Maybe they’re targeting the boat people on their way down…
Hey Labor – being a volunteer surf lifesaver is NOT an insult!!!!! Abbott may have his faults but that is not one of them…
Labor finding a new way to waste money even if it’s their own…..
This is absolutely outrageous. What a waste of tax payer money.
Hong Kong is actually in the top 10 polling booths in the entire election I think you will find.
According to http://www.china.embassy.gov.a.....tions.html, there are approx. 80 000 Australians living in Hong Kong. If every single Australian saw that, it would work out to cost between $0.1625-$0.33 per view, meaning that it costs between $162.50 and $325 per 1000 Australians who view the it.
But of course, that’s assuming that every single Australian in HK sees it. Which they won’t
Great use of our money guys.
All for it!
Correct me if iam wrong, but election ads are paid for by the parties not the tax payers…Correct? If So, as a person who has not donated to Labor, I have no problem with this….So please spare the ” its tax payer’s money outrage”.
Thanks
Actually, I read that HK is the second biggest polling place in the whole Australian electorate so guess it makes sense. And yes ads are paid for by the party not tax payers!
The embassy figures are wrong. As at 2011 HK census only 15,000 odd people listed themselves as Nationality = Australian. I’ll give them an extra couple of thousand for those who ticked “other”
And how many actually enrolled to vote – I am not and there are many like me.
Seems like waste of money to me.
waste of tax payers money!!