Labor targets overseas voters in Asia

ALPAustralia’s major political parties have launched overseas campaign outdoor billboards as far afield as Hong Kong, ahead of the September poll.

The Labor Party poster has been erected at at City Hall in Central, Hong Kong’s busiest district. The ad reads: “A positive plan for schools, jobs and a strong economy”.

The ad has caused a stir in Hong Kong because of the high cost of the ad, with local media and politicians discussing the issue. An article ran in local newspaper Mingpao yesterday and this picture was taken by local politician Charles Mok, an active Twitter user.

The billboard would have cost between HK$100,000-HK$200,000 (US$13,000-US$26,000), a local media buyer told Mumbrella’s sister publication Mumbrella Asia.

During federal election campaigns both major parties traditionally target expatriate communities in places such as Hong Kong and London, getting volunteers to staff polling booths at consulates around the world.

Over the weekend, The Labor Party also launched a YouTube video reminding voters who are overseas to vote and also targeting Tony Abbott.

The ad finishes with the narrator asking the viewer: “Do you really want to return to an Abbott in Australia. Vote Labor or you may want to extend your trip.”

Nic Christensen  


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