Labor’s last push: Kid’s drawings of Abbott the dinosaur and Julia Gillard the angel
The final stage of Labor’s online election push features the drawings of an 11-year-old called Harrie.
The ad features a child’s drawing of a dinosaur to represent Liberal leader Tony Abbott and a smiling redheaded angel (or possibly fairy) to represent Labor’s Julia Gillard.
After the dinosaur digs up a capsule labelled Workchoices, the Gillard angel waves her magic wand to destory the dinosaur.
With TV ads now banned until after the election, Labor has also done a home page takeover of YouTube.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
thats just a new low….
well done if thats what they were after.
User ID not verified.
Are you fucking serious
That is possibly the most ridiculous thing I’ve seen in all my life.
God help us all
User ID not verified.
Matches the maturity of the people running each of the campaigns. Atrocious all round.
User ID not verified.
Just made my mind up based on that… My dear God a number of senior ALP people would have had to approve this piece of shit. And you want us to trust you with running the country ??
User ID not verified.
That is a ridiculous ad! Who are they trying to appeal to? Under 18s don’t vote remember!?
User ID not verified.
Smart kid, must have read “Battle lines”.
User ID not verified.
How pathetic – I wish they had of run this earlier. Ether a case of child abuse or maybe Harrie is actually a 58 year old Labor power broker who thought this might work. I also thought the “poof” effect would have been a good way for Julia the Angel (or is that Julie with an Angle?) to talk about gay marriage.
User ID not verified.
Sign that kid. CD for some agency for sure!
User ID not verified.
That is worse than cancer, the 2004 tsunami, World War 2 and Two and a Half Men combined.
User ID not verified.
Thanks to Labor’s creative agency after this Australia will have a new government and we can all drink to freedom.
User ID not verified.
DISGUSTING!
User ID not verified.
Has anyone else found that on the YouTube homepage right now the Labor ads are clicking through to doubleclick.com ?
I’m in IE… maybe major YouTube adserving #FAIL ?
User ID not verified.
Haters. Harrie can colour in better than any of you.
User ID not verified.
And the winner of the “Race to the Bottom” goes to Labour who came in a crayon’s length ahead of Liberal…
User ID not verified.
How is this any different to any of the other ad campaigns this election? If anything, it’s honestly at being childish is refreshing. Of course I wouldnt base my choice on this ad, but anyone who bases their decision on who they want to run the country from a single TV ad really shouldn’t be allowed a vote…
User ID not verified.
Maybe they can hire Harrie back to do a follow up ad for “stopping the boats”……….
User ID not verified.
This must be a joke.
Keely – you must be a joke.
User ID not verified.
Vote early. It’s the easiest way to avoid all this crap.
User ID not verified.
Hmmm. 244 views on Youtube. That covers the 243 kids at Harriet’s school and the numpty who thought up the idea
User ID not verified.
Keely,
Your an idiot and presumably a labor voter. If not a pom thats not allowed to vote here anyway. Go home.
User ID not verified.
I want some of that sprinkly shit to make this election disappear.
User ID not verified.