Labor’s last push: Kid’s drawings of Abbott the dinosaur and Julia Gillard the angel

The final stage of Labor’s online election push features the drawings of an 11-year-old called Harrie.

The ad features a child’s drawing of a dinosaur to represent Liberal leader Tony Abbott and a smiling redheaded angel (or possibly fairy) to represent Labor’s Julia Gillard.

After the dinosaur digs up a capsule labelled Workchoices, the Gillard angel waves her magic wand to destory the dinosaur.

With TV ads now banned until after the election, Labor has also done a home page takeover of YouTube.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.