Ladbrokes refreshes image in first work from Saatchi & Saatchi

Just four months after winning the Ladbrokes business, Saatchi & Saatchi has launched a refreshed look for the brand, asking punters if they are ‘Up for the Challenge’?

With the countdown now on to the AFL and NRL finals, and with the English Premier League back in action, the campaign breaks from the humorous conventions that have become a mainstay for the gaming industry in favour of using raw, earthy images of sports and punters.

The minute-long work is set to the soundtrack of a ticking clock with a voiceover asking “are you up for the challenge?”