Lancer looks to CGI for physics-defying city adventure

Tim Burrowes

October 19, 2009 12:39

Visual effects studio Resin has created an entirely CGI-based ad for the Mitsubishi Lancer.

The agency described the Defy Physics brief – from Mitsubishi’s creative agency Clemenger BBDO – as a “dream project”. The brief was to show the performance nature of the Evo, without driving fast or dangerously.

Resin – which is based in Adelaide – took the mood of Bladerunner as a starting point before creating a dark city full of neon.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.