Land Rover returns as major partner for season 2 of SAS Australia
Land Rover Australia will return as the major automotive partner in season two of Seven’s reality program, SAS Australia, with black Defender 110s transporting the ex-special forces team.
Led by DentsuX and supported by Dentsu sister agencies Haystac and The Storylab, the partnership will be delivered across owned, earned and paid channels to build on consumer consideration for the Land Rover Defender.
Jaguar Land Rover Australia, marketing director, Shannon Edwards said: “Our SAS partnership provides Land Rover with an authentic platform to demonstrate the toughness and appeal of Defender. Now available in two sizes, the two-door 90 and four-door 110, Defender is the strongest, most capable Land Rover ever built, and we’re excited to see it put to the test once again in the new setting of SAS season two.”
7RED’s director, Katie Finney, said: “Seven is delighted Land Rover Defender has returned as the auto partner of SAS Australia. This year the Defender partnership will go to the next level as television’s toughest test storms back onto screens. The Defender will be integrated across broadcast, social and digital and will leverage our ad innovation product 7Act to drive viewers via QR codes to the Land Rover website.”
DentsuX, client partner, Sam Down, added: “This year the videography has been elevated so viewers are in for a bigger and better season. Last year, we carefully analysed several properties to partner with for the iconic new Defender launch, and as predicted SAS Australia season one was hugely successful with the partnership recently shortlisted for the APAC Effies, among other awards. Season two promises to be bigger and better, everything has been levelled up and the stunning videography means the Land Rover Defenders will be integrated and unmissable throughout in the stunning rural Australian landscape.”
SAS Australia premieres on Monday, 13 September at 7.30pm on Seven, and 7Plus.
Credits:
LAND ROVER AUSTRALIA
Marketing Director: Shannon Edwards
General Manager, Communications and Public Relations: Tim Krieger
Public Relations Manager: James Scrimshaw
Brand Communications and Partnerships Manager: Rowena Vas
DenstuX
Client Lead: Sam Down
Client Manager: Kristina Endrikhovskaia
Investment Manager: Alessandro Vari
Digital Manager: James Lobb
THE STORYLAB
Head of Content Partnerships: Cat Wilkinson
Content Partnership Executive: Rebecca Warrand
SPARK44
General Manager: Gavin Sommer
Account Director: Daniel Larcombe
Social Media Manager: Rachelle Hills
HAYSTAC dentsu
Group Account Director: Carolina Fullen
Account Director: Tom Lock
Account Manager: Susanna Te
Senior Account Executive: Harriet Eastgate
SEVEN WEST MEDIA
Director 7RED: Katie Finney
Head of Program Partnerships, 7RED: Chris Fifer
Head of Corporate Communications: Rob Sharpe
Got a tip?
topics
DentsuX
Haystac
Katie Finney
Land Rover
Land Rover Australia
partnership
Sam Down
SAS Australia
season two
Seven
Shannon Edwards
The Storylab
