Landor & Fitch Australia’s brand refresh for nib health funds
Landor & Fitch Australia have partnered with nib health funds (nib) to launch a refreshed brand that reflects the health insurer’s transition to a proactive health partner for their members.
Landor & Fitch Australia partnered with nib on their brand transformation, developing their new brand strategy, portfolio architecture, brand identity and brand voice.
The work comprised of an updated brandmark, through to a fresh colour palette, photography style and illustrations. Landor & Fitch also partnered with illustrator, Sebastian Curi, to develop the bespoke illustrations.
Trish Folan, general manager of Landor & Fitch Australia, said: “nib was seeking to transform their brand to match their business ambition: that is, to become a trusted health partner to their members. It’s not every day you get to transform a brand like nib, but we’ve had a great partnership with the nib team, and that’s reflected in the work – we’re incredibly proud.”
Chris Donald, head of marketing at nib, said: “Landor & Fitch Australia have created a fresh, warm and human brand for nib. It perfectly reflects what we’re trying to achieve as a business and a brand. We want to reach more people, help them better understand their health, the choices they can make and support them along their journey. In helping to reshape the nib brand, Landor & Fitch have set us up to achieve this goal now and into the future.”
Meh. Logo idea’s been done before
https://www.principals.com.au/work/australian-energy-foundation/
User ID not verified.
And yet, nobody would confuse the two…
User ID not verified.
Have your say