Landor invites the community to help brand management with new playbook

Global branding and design firm Landor, has developed a new playbook, allowing employees, partners, influencers and superfans to be involved in the brand’s engagement.

The announcement:
A revolution has begun. The old command- and-control way of managing brands is being overthrown. To address the realities of today’s hypercompetitive, complex marketplace, Landor, the global branding and design firm, has developed a new playbook: The Brand Community Model.

In this new world, multiple communities, including employees, partners, third-party influencers, and superfans, are actively encouraged to become involved in a brand’s management.