Landor overhauls the Event Cinemas brand

WPP agency, Landor, has created a new brand identity for Event Cinemas, backed by a new brand strategy and accompanying campaign.

According to the agency, the black and white masterbrand was inspired by the prominent V in Event’s previous branding, and aims to bring to life the message ‘Immerse yourself in worlds of entertainment’. 

The new brand will roll out across Event’s platforms and cinemas

The new brand will roll out across a range of Event’s platforms, highlighting the range of experiences available at the cinemas.