Latest iSelect campaign highlights downfalls of ‘DIY comparison’

Comparison service iSelect has launched Save More, a new creative brand platform, in collaboration with Howatson+Company. 

The light-hearted campaign follows three Aussies who fail to notice the bizarre changes happening around them because they were engrossed in researching and comparing products and services without the help of iSelect. 

In the 30-second video, one man discovers his wife has remarried, while another woman learns about her husband’s guinea pig obsession. 

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