Agency founder launches SnackableTV network for brands targeting millennials

December 1, 2016 3:51

Kontented agency founders Kate Edwards and Shae Constantine have launched a new network called SnackableTV aimed at providing millennials with free access to short-form entertainment.

Created with the aim of fighting against ‘digital litter’, SnackableTV will create free, short-form entertainment for those aged between 13 and 30.

Kate Edwards, co-founder of SnackableTV, and founder and CEO of Kontented, told Mumbrella: “Curation has been oversold as a term, just like content was five to 10 years ago. It’s been totally oversold but what hasn’t happened is that there is really no curation in the short-form environment.”

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.