Lauren Mitchell to helm Slow Magazine

Lauren Mitchell has been appointed to the role of editor for lifestyle offering, Slow Magazine.

The announcement:

Lauren Mitchell has been appointed Editor of Slow Magazine, from a highly competitive field of applicants.

Mitchell, 33, who also writes for the Bendigo Advertiser newspaper and most recently LittleOne Baby magazine, will take up Slow’s editorship on July 1, replacing current, founding editor Jacqui Mott, who will shift into a business development role.

Founding editor and publisher, Jacqui Mott says: “Lauren has contributed to Slow Magazine throughout its formative editions, and under her wing, I’m confident Slow will continue to go from strength to strength – in the fullness of time, of course.”

In 2009 Slow created a new, unique sector on the newsstands as it launched a quarterly publication aimed at breathing life into the cultural and lifestyle magazine marketplace. As Australia’s only publication dedicated to life in the slow lane – Slow is representative of a broad cultural shift, known as the Slow Movement. It has gone on to win major design awards nationally through Publishers Australia in more recent years.

Mitchell says: “This is outstanding opportunity. The need to take some speed and stress out of our lives has never been more evident, and this national niche magazine offers its readers a chance to escape from the stresses and demands of modern life. We feature the people who know why shifting down a gear, and taking time to smell the roses is so good for you.”

The core Slow reader is an AB profile female homeowner aged 35-plus who either dreams of a slower paced, more traditional life, and the romantic ideal of living in the country, or who is already living this life.

According to Mitchell, Slow’s point of difference is wholly original content and the calibre of its contributors.

“As more and more magazines aim to feed the masses and fine journalism continues to shrivel, the challenge for Slow is to let readers know that high quality and smartly-targeted lifestyle publications, that are engaging, informative and unique, do exist,” she says.

”All of the content is generated by us.

”Every shoot and every story is uniquely commissioned by us and we’re proud to say, that within the pages of Slow, nothing is stock standard or cliché.”

Last year Slow recorded a year-on-year increase in readership of 25% to 55,000. Distributed by Gordon and Gotch throughout Australia and New Zealand, Slow Magazine is positioned in newsagents, fine bookstores and selected lifestyle retail shops. As its subscriber base also continues to grow, one could say there’s nothing too slow about this publication’s presence in the Australian media scene.

Source: Slow Magazine press release




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