Lavazza launches new global brand platform featuring The Office pals Steve Carell and John Krasinski
Lavazza launched its new global brand platform, Pleasure Makes Us Human, featuring Hollywood celebrities and former The Office castmates, Steve Carell and John Krasinski.
The brand platform centres around Luigi, a sentient coffee-making robot who serves his office colleagues.
It follows a day in the life of Luigi as he discovers a fascination with the pleasure people experience when drinking Lavazza coffee, leading him to try one himself.
The audience is left to realise the joy of coffee is a distinctly human experience when Lugui malfunctions before he is brought back to life by Carell and Krasinski.
