Lavender takes on consultants with consultancy
With business consultants such as Deloitte and PWC taking on agencies with their own creative offerings, CX agency Lavender is turning the tables with the launch of its own consultancy offshoot.
Lavender Consult will use the same sorts of methodologies as business consultancies have previously adopted in their operations.
The consulting side of the agency will include experience design partner Eric Folger, former principal of Meld Studios, strategy partner Nick Andrews and data partner Brian Sliman.
“At Lavender we believe in creating transformative CX,” Lavender CEO Roy Capon said.
Surely what ‘CX’ agency Lavender are not doing is; taking on consultants (who are normally individual strategic practitioners normally within an organisation) with their consultancy (which most people would understand to mean an established office or practice that offers strategic services via experts in a variety of disciplines).
Surely what ‘CX’ Agency Lavender are doing is; taking on consultancies (established strategic offices and practices) with their consultants (individual practitioners who have just joined their ‘CX’ Agency).
I’ll believe it when I see it.
Agencies can create significant value for clients, but as much as I’ve seen them try to position themselves for consultancy gigs – frankly, they don’t have the talent or resources to deliver the same outcomes.