Leader Community News significantly invests in printed products
News Corp is upgrading its Leader Community News portfolio with an improved magazine quality format.
The announcement:
News Corp Australia today announced that Leader Community News will undertake one of the largest investments in its 130 year history with an upgrade of the majority of its portfolio to an improved magazine quality format and an exciting series of editorial enhancements.
From Monday September 5, fifteen titles will join an existing six Leader publications to be printed on gloss or ecoprime premium stock. While keeping Melbourne local news as its core, fresh content and design elements will be introduced to deliver even more value for readers
Among these additions, a new lifestyle section that features stories on health, wellbeing, food, home, entertainment and travel will initially be introduced to 11 papers, with exclusive content from Australia’s top parenting site Kidspot.com.au featuring in many more titles.
For advertisers, these new environments will create unique opportunities to reach engaged local audiences, with enhanced stock producing sharper images and better colour accuracy.
News Corp Australia’s managing director – community publishing Brett Clegg said: “As a business we are passionate about community news. It is great to be announcing changes that will continue to strengthen Leader’s pre-eminent position in its markets.
“This investment is a reflection of the increasing affluence of these fifteen areas and the exciting future we see in these publications. It is critical for Leader to reflect the growing prosperity of our suburbs with a more prestigious product and a new and fresh contemporary feel.”
Leader Community News general manager Fiona Mellor said: “I’m very excited to be announcing plans to further enhance our portfolio of brands. Not only will the new publications look great on improved stock, but the layout of content will be refreshed to ensure the quality content we are known for is even more appealing.
“These combined changes will ensure we are not only satisfying advertisers in the area, by providing them a premium environment in which to showcase their goods and services, but our readers, who will benefit from quality content presented in a fresh new way.”
The titles that will be upgraded to ecoprime stock are:
Frankston
Greater Dandenong
Hume
Knox
Lilydale & Yarra Valley
Maribyrnong
Maroondah
Monash
Moonee Valley
Moorabbin
Mordialloc
Moreland
Northcote
Preston
WhittleseaThe titles that will include the new lifestyle section are:
Bayside
Caulfield Glen Eira
Manningham
Monash
Moonee Valley
Moorabbin
Moreland
Port Phillip
Progress
Stonnington
Whitehorse
Source: News Corp media release
