Leading Adelaide universities merge, announces agency village

August 14, 2024 2:45

The University of South Australia and the University of Adelaide have merged to become one lead university for the state, with its agency roster unveiled and its first global campaign launching on Wednesday.

The new Adelaide University has revealed its agency village of four creative and two media buying partners, which will work collaboratively with its in-house teams. All agencies were chosen following an open tender process.

Richards Rose has been named as its lead creative agency, working with FULLER, WDM Studio, and Rodeo Creative. Meanwhile, Wavemaker has been named the local media agency partner, while Hybrid will take on the international role.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Adelaide university Dr Benjamin Grindlay Richards Rose Sara Cutbush University of Adelaide University of South Australia Wavemaker

1 COMMENTS

Anonymous 23 Aug 24

Imagine being given $464.5 million worth of South Australian taxpayer funding and appointing an interstate agency with a ‘branch’ in Adelaide to be the lead creative.

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