Leading home builder brand rebrands via Claxon and Embark

December 5, 2024 9:52

One of Australia’s leading home builders has launched a new brand identity and positioning, developed by Claxon and its recently-acquired creative agency, Embark.

Underpinned by an ambition to became the leading home builder franchise network, Wattle Court’s new brand is designed to resonate with affluent second and third-time home buyers.

“We needed to establish a creative launchpad that talked to elevated experiences; celebrated the brand’s rich heritage; and provide an immersive customer experience via the brand’s commitment to quality, innovation and community-focussed solutions,” Claxon’s chief growth officer, Jade Axford, explained.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.