‘It captures that buzzy energy and summer culture’: Tennis Australia’s Hits Different platform returns to the court, via BMF
Tennis Australia is reinvesting in its 2023 brand platform, Hits Different, to elevate the work and enforce the idea that tennis down under just hits differently, via BMF.
The sports organisation is expected to deliver a wide-range of experiences all through 2025, with a notable offering being the aforementioned platform’s second iteration – which will be amplified by an Australian Open (AO) 2025 campaign that spotlights “a fresh take on AO memorabilia” that fans can wear all year long, regardless if they’re on a tennis court or not.
The campaign also leverages live music, dedicated kids’ days, Melbournian cuisines, and family-appropriate activities to widen the Australian Open 2025 experience and mark it as a broader celebration.
