When leading scientists turn into crackpot theorists

The annihilation of the human race is always good for traffic, but only if the source can be trusted.

Dr Mumbo’s eyes fell upon such an armageddon story on news.com.au announcing a “leading scientist” was warning of a mega-tsunami triggered by an asteroid.

scientist

But the highly credentialed expert referred to in the teaser underwent an amazing metamorphosis when you clicked on the story.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.