Leaf-blower-induced tornado wreaks havoc in new Budget Direct spot
Budget Direct has launched the latest iteration of its Insurance Solved campaign in partnership with 303 Mullenlowe.
The second in the latest series of ads using the ongoing ‘Insurance Solved’ tagline, also continues Budget Direct’s ongoing positioning as ‘Insurer of the Year’. The insurer was recently named Canstar’s 2023 Insurer of the Year for the second year in a row, and has been named Money Magazine’s Insurer of the Year six years in a row.
The 45 second spot sees the three returning characters ‘Sarge’, ‘Jacs’ and ‘Chief’ explain the benefits of the insurer’s products, while dealing with a leaf-blower-induced tornado, created by an over-zealous weekend gardener.
I hate this ad, it’s irritating and annoying and turns me off Budget Direct. They aren’t cheaper in any case.