Leaf-blower-induced tornado wreaks havoc in new Budget Direct spot
Budget Direct has launched the latest iteration of its Insurance Solved campaign in partnership with 303 Mullenlowe.
The second in the latest series of ads using the ongoing ‘Insurance Solved’ tagline, also continues Budget Direct’s ongoing positioning as ‘Insurer of the Year’. The insurer was recently named Canstar’s 2023 Insurer of the Year for the second year in a row, and has been named Money Magazine’s Insurer of the Year six years in a row.
The 45 second spot sees the three returning characters ‘Sarge’, ‘Jacs’ and ‘Chief’ explain the benefits of the insurer’s products, while dealing with a leaf-blower-induced tornado, created by an over-zealous weekend gardener.
The first spot in the series, which launched in October, saw ‘Sarge’, ‘Jacs’ and ‘Chief’ appear at the scene of a local shopping centre to assist a customer whose trolley has gone out of control.
303 executive creative director, Bart Pawlak, explained: “Budget Direct have always appreciated the importance of entertaining Australia, while delivering news about its very tangible solutions to insurance conundrums. The ‘Insurance Solved’ platform, as embodied by brand stalwarts ‘Sarge’, ‘Jacs’ and ‘Chief’, continues to present the perfect opportunity to inform our audience, while indulging their imaginations and having a little fun.
“Together with world-class production partners in Goodoil, Rattling Stick, Blockhead and Sonar Music, we’re consistently able to create stories that thrill, as much as they provoke thought about your current insurance arrangements.”
Jonathan Kerr, chief growth officer at Budget Direct, added: “In a year where it’s likely that Aussies will be looking for the best possible value from their insurer we wanted to remind everyone, that we remain Australia’s most award-winning insurer.”
The campaign rolls out on TV, BVOD, cinema, OOH, radio, online and more.
Detective ‘Sarge’ was first introduced by Kerr in 2018 with Budget Direct’s new marketing direction, “Insurance Solved”. The character, and his companions Jacs and Chief, have since dealt with a range of bizarre scenarios, including a Tardis style ice cream truck, alien invasions, abduction, a car accident involving a video game character and more.
Credits
Budget Direct
Chief Growth Officer, Growth Ops – Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops – Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops – Katie Lansdale
Associate Director, Marketing, Media & Acquisition, Growth Ops – Tom Johns
303 MullenLowe
Executive Creative Director – Bart Pawlak
Creative Director / Head of Art – Adam Whitehead
Art Director – Zac Goldberg
Copywriter – Craig Merrett
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Head of Strategy – John Linton
Senior Broadcast Producer – Honae MacNiell
Production Company – Good Oil Films / Rattling Stick
Director – Daniel Kleinman
Director (2nd unit) – Dave Wood
DOP – Danny Ruhlmann
DOP (2nd unit) – Jason White
Executive Producers – Sam Long / Johnnie Frankel
Producer – Catherine Warner
Editor – Mark Burnett @The Editors
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
VFX Producer – Charlotte Plowman
Music and Sound Company – Sonar Music
Original Composition – Matteo Zingales
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer – Jamie Macfadyen, LOUIS & CO
Retouching – Limehouse
303 MullenLowe is part of Attivo, a Marketing Services consultancy with offices across Australia and New Zealand.
I hate this ad, it’s irritating and annoying and turns me off Budget Direct. They aren’t cheaper in any case.
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