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League legend Wally Lewis tells Australians how to ‘Eat Breakfast Like a King’

Former Australian Rugby player Wally Lewis has encouraged Australians to ‘Eat Breakfast Like a King’ as part of The Man Shake’s latest campaign.

The campaign for The Man Shake, a meal replacement drink, features Lewis dressed as a king telling Australians to “stop eating breakfast like a big kid” and eat like a king instead.

Created by The Fordham Company, the ad draws on Lewis’ reputation on the field as a king and encourages Australian men to change their breakfast eating habits.

“We all know how important a good breakfast to start the day is and Man Shake is now part of my morning routine,” Wally said in a statement.

Adam MacDougall, founder of The Man Shake, added: “It’s been amazing to see the personal success he has achieved with the product, losing nine kilograms to date. Wally was a ‘king’ on the field and now he’s proving likewise off the field by pushing the importance of good health for men.”

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