Hoozu wants influencers to ask R U OK and generate life-saving data

August 31, 2016 8:34

Influencer agency Hoozu has joined forces with suicide prevention organisation R U OK? to use its roster of infuencers to help spread the message and track and measure conversation levels.

The annual reminder to ask friends, neighbours and work colleagues if they are okay takes place next week on September 8 and Hoozu co-founder, former rugby league and union player Lote Tuqiri, has drafted in a number of sporting stars to take part in the drive.

Hoozu will also use video communication platform Kwickie to support the drive. The platform allows videos shot at different times and places to be synchronised to appear live when shared.

This year’s campaign is the first time R U OK? has used a dedicated influencer agency and the charity will use data generated through interactions to better craft its messages in the future and track how they are being picked up.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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