F.Y.I.

The Do Lectures to be held in Australia

Ideas festival the Do Lectures is coming to Australia for the first timein April, and tickets are available from now until February 17. 

The announcement:

The Do Lectures, described by the guardian as ‘one of the Top 10 ideas festivals’, is coming to Australian shores for the first time this April, with the last set of tickets available from 17th February. After running successfully in Wales since 2009 and the US since 2011, the Do Lectures are now launching in the Southern Hemisphere (24-27 April 2014).

The intimate event, once described as ‘TED meets Burning Man meets Where the Wild Things Are’, offers 70 attendees and twenty speakers the opportunity to spend four days fuelled by moving talks, great local food, live music and stunning surroundings at Payne’s Hut in North Eastern Victoria. It covers one acre inside a 3,000-acre farm, situated in the upper reaches of the Mitta River.

First founded by former AMV BBDO copywriter David Hieatt and his wife Clare, the Do Lectures have played host to some of the world’s famous radical thinkers, from Tim Berners-Lee to Wieden+Kennedy London’s creative director Tony Davidson, Kickstarter’s Perry Chen and Wired UK’s deputy editor Ben Hammersley. Speakers come from all walks of life; adventurers, zen priests, roboticists, entrepreneurs, bakers and campaigners are just a few amongst those who have shared their personal stories with the world.

Co-founder David Hieatt says about Do: ‘The idea is a simple one— that people who Do things can inspire the rest of us to go and Do things, too. So each year we invite a set of people down here to come and tell us what they Do.’

Advertising folk in particular have taken a liking to Do’s inspirational powers. Andy Sandoz, creative partner at London-based full service agency Work Club, and previous Do Lectures attendee, says about the event: ‘At Do I heard passionate stories from a woman making food better, a man making time better, a teenager making children better, a nutjob making jungles better and that famous one who made the Internet – who incidentally passed me the butter at breakfast. I tell everyone that. But I work in advertising. Where without care, ideas can default to just that. Advertising ideas.

Do reminds you that ideas are cultural. Best shared and there to make the world better.

If you need it, Do shows again the power of enthusiasm, the power within people to make amazing things happen. Which, and this is the kicker, make the best Advertising ideas. All from a small tent in a field. Which is surprising. And wonderful.’

Confirmed speakers are Louis-Jacques Darveau, the publisher and editor of The Alpine Review, Nick Jaffe – an Ocean voyager and co-founder of Serversaurus and Electron Workshop, Steve Killelea, founder and executive chairman of the Institute for Economics and Peace, and Michelle Matthews the Founder of ‘Deck of Secrets’. Further fourteen speakers will be announced in the lead up to the event.

Source: Do Lectures press release.

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