Lee Kum Kee brings Asian flavours to Geelong Cats home game

Lee Kum Kee partnered with the Geelong Cats to offer fans Asian cuisine during their home game at GMHBA Stadium on 20 June 2025.

The announcement:

Lee Kum Kee, the iconic Asian culinary brand, brought authentic Asian flavour to the Geelong community with a unique event during the Geelong Cats’ sixth home game at GMHBA Stadium on 20 June 2025.

This event highlighted Lee Kum Kee’s status as a premier partner and preferred Asian sauce provider of the Geelong Football Club in Victoria for the 2025 Australian Football League season. The strategic partnership combines the strengths of both brands, creating an exciting fusion of sporting and culinary excellence.

During the event, the Lee Kum Kee Food Truck delighted attendees with delicious dumplings and San Choy Bao (lettuce wraps), all prepared using their Premium Soy Sauce and Panda Brand Oyster Sauce. Fans were treated to sachets of Lee Kum Kee Chiu Chow Style Chilli Oil and Premium Soy Sauce, along with scratch cards offering a chance to win over 350 prizes, including Lee Kum Kee Ready Sauces products. The in-seat food boxes also included Lee Kum Kee sauces, integrating the brand into the dining experience. Adding to the festive atmosphere, the brand’s panda mascot mingled with fans, enhancing the day’s excitement. Additionally, the event celebrated the exclusive initial release of the “Panda Brand Oyster Sauce Superiority Campaign” TV commercial, further showcasing the brand’s commitment to superior culinary experience and community engagement.

Gary Hui, business development director – APAC, Oceania at Lee Kum Kee, said:
“This is a fantastic opportunity to share our passion for authentic Asian flavours with footy fans. We look forward to engaging with the Geelong community and celebrating our partnership with more exciting events.”

Geelong Cats chief operating officer Marcus King said the Club is thrilled to have Lee Kum Kee activating at GMHBA Stadium:
“We were excited to see the Lee Kum Kee Food Truck and fan offerings during our Round 15 game against Brisbane Lions, allowing our members and fans to enjoy the delicious flavours of Lee Kum Kee. We look forward to collaborating with the Lee Kum Kee team for our remaining home games at the stadium.”

Source: Porter Novelli

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topics Gary Hui Geelong Cats Geelong Football Club Lee Kum Kee Marcus King

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