LEGO Australia shoots for the stars in latest campaign, via Thrive PR and Initiative

LEGO Australia, Thrive PR & Communications. and Initiative launched a campaign featuring a crop circle, a collaboration with the Australian Space Agency, an appearance by astronaut Katherine Bennell-Pegg, and a meteorite-made LEGO brick, for LEGO’s newest space range.

The announcement:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.