Lego Masters helps Nine to narrow weekly ratings win

Nine’s surprise hit Lego Masters helped the network top the week for primary channel share in a close battle with Seven.

The Hamish Blake-hosted contest, in which teams battle to build the best project, was the most-watched show of the week, with an average of 1.481m viewers tuning in to watch the winner announcement.

Nine finished the week on a share of 19.9%, ahead of Seven’s 18.5%.

The ABC was third with 13.9%, ahead of Ten’s 11.1%

Nine also won the weekly battle for primary channel share in the key advertising demographics of 16-39 and 25-54.

Seven was top for network share – featuring secondary channels too – with a total all people share of 28.4%, ahead of Nine’s 27.3%. In network share, Nine won in the 25-54 demographic while Seven won in 16-39.

So far this year Nine is narrowly ahead on network share, leading Seven by 30.2% to 29.8%

The following graphic was compiled by Nine, based on OzTAM data. It excludes ABC and SBS viewing, meaning percentage numbers will not match the numbers referred to above.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.