Lego Masters launches to 838,000 metro viewers ahead of MasterChef’s 670,000

Zanda Wilson

April 20, 2021 10:13

Nine’s Lego Masters has won the first-night battle against Ten’s tentpole competitor MasterChef Australia, in a night that saw both launches down on previous years.

Hamish Blake-hosted Lego Masters brought in 838,000 metro viewers (and 1.117 million nationally) for Nine on Monday night, with MasterChef’s launch taking 670,000 metro viewers (853,000 nationally). Lego Masters also won the three key advertising demos, with Masterchef second in each.

Despite the nightly win, the first episode of Lego Masters’ third season was down the launch for both season two (1.239 million metro viewers) and season one (1.377 million metro viewers).

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.