Lego Masters launches to 838,000 metro viewers ahead of MasterChef’s 670,000

Nine’s Lego Masters has won the first-night battle against Ten’s tentpole competitor MasterChef Australia, in a night that saw both launches down on previous years.

Hamish Blake-hosted Lego Masters brought in 838,000 metro viewers (and 1.117 million nationally) for Nine on Monday night, with MasterChef’s launch taking 670,000 metro viewers (853,000 nationally). Lego Masters also won the three key advertising demos, with Masterchef second in each.

Despite the nightly win, the first episode of Lego Masters’ third season was down the launch for both season two (1.239 million metro viewers) and season one (1.377 million metro viewers).

Hamish Blake reveals the ‘platinum brick’

MasterChef’s launch was also down on previous seasons. In 2020, MasterChef: Back To Win launched to 1.268 million metro viewers, with 715,000 watching in 2019 and 890,000 in 2018.

A spokesperson for Network Ten said: “We are very happy to see the return of MasterChef Australia. This really is a wonderful season and tonight we see the final 5 aprons being given out as we complete our top 24.

“It is great to have Andy, Melissa and Jock back on our screens, not to mention the best cooks ever.”

But Ten will be hoping for better returns in the coming weeks, as Aussies get to know the contestants, with last night’s episode seeing cooks competing for an apron to be a part of the competition.

Masterchef judges award a white apron

Up against Lego Masters and MasterChef in primetime on Seven was the latest episode of Dancing With The Stars, which aired to 644,000 metro viewers, and 945,000 national viewers.

Seven News (1.047 million) and Seven News at 6.30 (1.018 million) was the only program to crack the million metro viewers mark. Nine News brought in 981,000 metro viewers.

Nine was the overall winner on Tuesday, with a 28.4% network share ahead of Seven’s 26.8%. Ten had a 21.6% share and ABC had 16%.

Channel 9 was also the top rating single-channel on 22%, while the #1 multichannel was 10 Bold with 3.8%.


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