Lego Masters premieres to 1.377m viewers
Nine’s Lego Masters premiered last night to 1.377m metro viewers, making it the most-watched program for the night and giving Nine an easy win in the primetime slot.
The show, hosted by Hamish Blake, sees teams assemble Lego creations inside a time limit. Speaking to Mumbrella at the end of Married At First Sight, Nine’s chief sales officer Michael Stephenson said the show “looked fantastic” and would “aggregate families around the television”.
Hamish Blake and the Lego Masters teams
According to earlier reports in The Australian, Nine has been forecasting Lego Masters would attract 450,000 viewers in the key 25 to 54 demographic.
In this key battleground, Lego Masters had 676,000 viewers. Lego Masters also topped the key advertising demographics of 16 to 39s, and 18 to 49s.
Nine’s other best performer was Nine News which pulled 962,000 viewers, making it the third most watched for the night.
Up against the Lego Masters premiere, was the finale of Seven’s My Kitchen Rules, which was down 39% for the winner announcement. 946,000 tuned in to see Luke and Matt named the winners, and 873,000 watched the earlier segments of the show. It was a drop on 2018 which saw 1.543m tune in to the winner announcement and 1.368m for the whole episode.
The finale was preceded by the first episode of House Rules, which had 782,000 viewers, a 29% jump from 2018 when the premiere aired to 607,000. Last year, however, House Rules was up against Ten’s Masterchef, which will premiere tonight. Those figures gave House Rules a 29% jump year on year.
Seven’s coverage of the AFL brought in 446,000 viewers all up, with Melbourne and Adelaide seeing Hawthorn vs Carlton on Seven’s primary channel, Sydney and Brisbane seeing it on 7Mate, and Perth seeing Geelong vs West Coast on the main channel.
ABC’s most-watched program was Vera which aired to 671,000 followed by ABC News to 607,000.
Bachelor in Paradise on Ten brought 427,000 viewers.
The strong performance of the news, My Kitchen Rules, the AFL and House Rules gave Seven the edge in the network share. Seven Network held 32.5% ahead of Nine on 31.2%, ABC on 16.3% and Ten on 13.3%.
But in the primary channel battle, Lego Masters helped Nine edge ahead. It held the highest percentage on 24.8%, followed by Seven on 23.9%, ABC on 11.8% and Ten on 8.7%.
The most-watched multi-channel was 7Mate on 4.8%, followed by 10 Bold on 3.0%.
House Rules’ 29% jump might also have had something to do with being on a Sunday (instead of a Monday) and this year preceding the MKR finale.
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Seems the lesson is the same old one that has always been true: TV is less dead when the content is more good.
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