Ride-sharing service Ola asks customers ‘Which ride is better?’

Ride-sharing service Ola has released a new TVC urging consumers to compare platforms and ask ‘Which ride is better?’

The ad seeks to highlight that Ola’s passengers and drivers get more from its service, including cheaper fares for consumers, and a higher portion of the fare for drivers.

Ola launched in February 2018, and hopes to maintain its positioning as the preferred ride-share alternative in ANZ through the campaign.

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