Lenard’s in ‘cost effective’ refit by Ideaworks
Chicken chain Lenard’s has launched what it described as “a cost-effective retro fit-out”.
The refit was led by creative agency IdeaWorks whose GM is Chris Searles. According to an announcement from the brand: “Due to Lenard’s extensive national franchise model, Mr Searles said that the store renovations had to be both cost effective and achievable in the current economic climate.”
The fitout includes the removal of posters and balloons.
Before:
After:
The announcement adds: “Consumers said that Lenard’s stores looked a bit cluttered and outdated, so the retailer has designed a new retro fit-out solution for existing stores that presents Lenard’s new branding in a simple and de-cluttered manner.
Searles said: “Lenard’s is constantly evolving with fresh new products and we needed to provide a realistic store fit-out option that synergized the new brand direction, positioning and products.
“We drew design inspiration from global trends and networks that have been successful and had proven to be appealing to consumers. We didn’t want to change Lenard’s image so that it was unrecognisable to its customers, we wanted to purely evolve and freshen it up.”
“With Lenard’s operating almost 200 stores nationally, we needed to implement a contemporary fit-out that was realistic and attainable for the Franchise Owners.”
Zoe Jacovou, Lenard’s National Marketing Manager said: “IdeaWorks met the brief of a cost effective design that reinforces the new brand positioning.”
The refit follows Ideaworks’s brand relaunch for Lenard’s around the “Let’s make something special” message.
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Is this a joke?
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It’s important to keep ‘abreast’ of the times in the chicken game.
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I guess that’s what you get working with poultry budgets.
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A turkey for chicken
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At least they worked to a strategy. They didn’t just wing it.
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Mean Mumbrella commenters, always knocking the stuffing out of other people’s work.
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They were going to do more than just remove balloons and posters but they chickened out 😉
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STOP IT. These puns are fowl.
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I guess they were given free range?
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I wonder if they’ll re coop their costs?
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A good way to claw back customers
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Safe and modest, nice. After all, you can’t put all your eggs in one basket.
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As always, IdeaWorks demonstrate a unique vision, breathtaking originality and courage in their ideas (it does take courage to call this an idea and charge for it).
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They’ll definitely pull some chicks with this fit out.
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Work like this is as scarce as hen’s teeth
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Thigh…
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Lol @ Ita, if your not a Creative you should be.. I guess you’d classify this campaign as a Chicken’s feat?
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If they keep getting bad feedback do you think they will pullet?
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You’re (not your) a bit plucky Rob and if I get clucky you might get lucky
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I’m ova it
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Who worked on this stupendous campaign please? What’s the pecking order?
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This really rules the roost, even though it looks like it cost chicken-feed.
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Bit of a cock up really
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Sorry for my crumbed grammar Ita, my brain is totally fried. And thanks for the offer, always keen for a roll.
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Wattle they think of next?
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who rules the roost down there these days?
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sorry 22 unnecessarily repetitious, yours, 24
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Maybe they should recall their new look like their chicken…. http://www.ausfoodnews.com.au/.....alled.html
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I take me cap off to the capon
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Let’s make something special and delete a balloon and some coloured lines – there, that’s better
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