Lenard’s in ‘cost effective’ refit by Ideaworks

Chicken chain Lenard’s has launched what it described as “a cost-effective retro fit-out”.

The refit was led by creative agency IdeaWorks whose GM is Chris Searles. According to an announcement from the brand: “Due to Lenard’s extensive national franchise model, Mr Searles said that the store renovations had to be both cost effective and achievable in the current economic climate.”

The fitout includes the removal of posters and balloons.


Lenards before


Lenards after

The announcement adds: “Consumers said that Lenard’s stores looked a bit cluttered and outdated, so the retailer has designed a new retro fit-out solution for existing stores that presents Lenard’s new branding in a simple and de-cluttered manner.

Searles said: “Lenard’s is constantly evolving with fresh new products and we needed to provide a realistic store fit-out option that synergized the new brand direction, positioning and products.

“We drew design inspiration from global trends and networks that have been successful and had proven to be appealing to consumers. We didn’t want to change Lenard’s image so that it was unrecognisable to its customers, we wanted to purely evolve and freshen it up.”

“With Lenard’s operating almost 200 stores nationally, we needed to implement a contemporary fit-out that was realistic and attainable for the Franchise Owners.”

Zoe Jacovou, Lenard’s National Marketing Manager said: “IdeaWorks met the brief of a cost effective design that reinforces the new brand positioning.”

The refit follows Ideaworks’s brand relaunch for Lenard’s around the “Let’s make something special” message.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.