News Vodafone rolls out vbook ads around cricket sponsorship December 3, 2012 2:45 by Robin Hicks 4 Vodafone has launched the next instalment of its vbook campaign. The vbook helps cricket fans wanting to watch live cricket get away with a book with a special cut-out section inside big enough to fit a smartphone. They can watch the test series – which is sponsored by Vodafone – via the Cricket Live Australia app. The ads launched during the third test match between Australia and South Africa, and will be supported this summer by experiential activity in Sydney and Melbourne. Credits: ECD: Brett Howlett CD: Russell Smyth Writer – Scott Mortimer Art Director – Wellison D’Assuncao Head of Strategy – Gerry Cyron Account Management – Nathan Quailey TV Producer – Gabe Hammond Director – David Wood Production company – Film Construction Robin Hicks topics Advertising, Marketing, Ogilvy Sydney, Vodafone Share Tweet Share Comments: 4 Add Comment B 3 Dec 12 Just got mine in the post – LOVE IT! The copywriter had a field day on the blurb and cover details. Reply Dave 3 Dec 12 great idea, well executed. maybe even an award or two in this.. Reply Cricket Fan 3 Dec 12 I cant see why I would want to watch cricket on a phone at home? Any man or woman in Oz who loves cricket, will make their partner aware that the tv will be on whenever the test is happening. If I am out and about, then perhaps I will have a glance on the phone, on the bus or train etc Other than that I want a big screen, which is easy to view and everyone these days has a nice large screen at home. Would this advert have worked better if the phone viewer had been commuting on a bus, or train, or attending a wedding etc? If I was out on the move, or had down time, somewhere where there was no tv, then I might consider watching on my phone? Reply Cricket Fan 3 Dec 12 p.s. (Sorry Vodafone) If I could get a reception of course… Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 47 Comments Why that Pepsi ad isn’t as bad as you think it is 35 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 34 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?