Vodafone rolls out vbook ads around cricket sponsorship

Vodafone has launched the next instalment of its vbook campaign.

The vbook helps cricket fans wanting to watch live cricket get away with a book with a special cut-out section inside big enough to fit a smartphone. They can watch the test series – which is sponsored by Vodafone – via the Cricket Live Australia app.

The ads launched during the third test match between Australia and South Africa, and will be supported this summer by experiential activity in Sydney and Melbourne.


ECD: Brett Howlett
CD: Russell Smyth
Writer – Scott Mortimer
Art Director – Wellison D’Assuncao
Head of Strategy – Gerry Cyron
Account Management – Nathan Quailey
TV Producer – Gabe Hammond
Director – David Wood
Production company – Film Construction



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