Lendi Group appoints Adhesive to lead consumer communications
Lendi Group has selected independent communications agency Adhesive as its retained consumer communications agency following a competitive pitch.
The appointment will see Adhesive become a key partner for the group’s brands Lendi and Aussie Home Loans, working on strategic communications, press office and brand campaigns.
Mike Maurice, Adhesive founder and managing director said: “Access to home ownership continues to be front of mind for millions of Australians, and in the current economic climate Lendi plays a key role in helping to inform consumers on this relevant conversation.”
“From strategy to execution of consumer communications, our relationship with Lendi Group plays to our strengths and excites us.”
Since its appointment, Adhesive has already worked with Lendi Group on a new campaign currently in market, encouraging Australians to refinance and work towards financial wellness.
Antoinette Tyrrell, head of brand and marketing for Lendi Group, said: “Adhesive was appointed because of their integrated service offering across consumer, corporate, creative and influencer. Since partnering with us they’ve exceeded expectations, kicking off with a campaign that showed their commitment to the brand and to getting fantastic results in a busy season. We’re excited that Adhesive brings big agency ideas to the table along with a willingness to have a collaborative and human approach to the delivery.”
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