Lendi launches first major brand campaign via The General Store
Home loan platform Lendi has launched its first major brand campaign via creative and branding agency, The General Store.
The campaign introduces a new brand platform for Lendi, celebrating the ability of Lendi customers to ‘take control’ of their finances by accessing over 25 lenders in just one online application. The ‘loan it like you own it’ platform encapsulates the lifestyle of characters Murray and Henrietta Stephens who, thanks to Lendi, have mastered their finances to build the home they’ve always dreamed of – with two pools.
The campaign includes a 30-second TVC, introducing the Stephens family and following Murray through his explanation of his journey to take control of his finances, and finally install the two pools he has always dreamed of, all part of the family’s new luxurious lifestyle.
