Lendlease releases campaign as love letter to Barangaroo
Property and construction outfit Lendlease has released a campaign titled ‘Sydney Isn’t Sydney Without You’, to promote the Sydney suburb of Barangaroo via Authority Creative.
The campaign sees movement artist Christopher Jhureea dance through the streets of Barangaroo following the easing of restrictions.
The 60-second spot the video opens with a traditional smoking ceremony performed by First Nations Songman Matthew Doyle. Jhureea then moves through Barangaroo, showcasing cafes, bars and restaurants along the way.
The Streets of Barangaroo and Darling Square retail marketing manager Jacqui Stanton said: “With this love letter, we wanted to celebrate the return of Sydneysiders to the city, pay our respects to the First Nations people on whose land we stand, and honour the hardworking hospitality and retail workforce who have re-opened their doors with a smile. Places are made by people and seeing the streets come back to life has highlighted our vibrant and dynamic spirit and culture.”
The campaign will be television, catch-up TV and YouTube. In addition, a competition will run over the next four weeks with thousands of dollars in dining vouchers on offer to welcome Sydneysiders back home.
Credits:
Client: Lendlease
Client & Executive Creative Director, Jacqui Stanton
Creative Agency: Authority Creative
Unit Production Manager, Christopher Skyner
Dancer/Choreographer: Christopher Jhureea
Smoking Ceremony: Matthew Doyle
Dancer/Table service: Cassandra Merwood
Flower Recipient: Michelle Grand-Milkovic
Composer: Jungle Feelings ft. Matthew Doyle
Creative Director: Billy Zammit
Production Company: Haus Party
Senior Producer, Chris Elder
Director of Photography, Billy Zammit
Editor, Billy Zammit
First Assistant Director: Holly Fraser
Second Assistant Director: Ian Kyster
First Assistant Camera: Paul Hoad
Second Assistant Camera: Molly Sutherland
Gaffer: Richard Hawkins
Steadicam Operator: Brendan Shaw
Hair & Makeup Artist: Ryan Farrajota
Stylist: Jamie Azzopardi
Colourist: Daniel Pardy
Lettering Artist: Gillian Dinh
Stills: Jared Leibowitz
Copy & PR: The Cru
Production & Location Services: Danielle Bullock, Lendlease
Production Assistants: Elizabeth Koernicke, Bianca Yrure, Gabriela Sutherland, Dodge Pangburn
Production Runner: Jack Estigneev
Covid Safety & Pedestrian Management: CATO Location Services
Covid Safety Officer: Ryan Osmond
Pedestrian Management: Amelia Mastro-Battista, Cassim Dawood, Kara Eggleston, Andrew Noble, Bryce Brown
Special thanks to feature locations: @bel&brio @anason @tequiladaisy @barangaroohouse @love.fish
Special thanks: Adam Bridges at Camera Hire
Special thanks: Bangarra Dance Theatre, Kimberly McCone, Scott Sullivan, Sharon Ong, Sam Moerke, Lendlease
Media: Atomic 212
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