Stats bureau invites public to Run That Town

Leo Burnett's Run That Town gameCreative agency Leo Burnett Sydney have created a game  for the The Australian Bureau of Statistics using census data.

Run That Town is a free simulation game for Apple products that gives the player the ability to plan any town in Australia. The game is narrated by Shaun Micallef.

Andy DiLallo, chief creative officer of Leo Burnett Sydney said in an announcement: “The response so far to Run That Town has been overwhelmingly positive. People are finding a game about statistics fun and surprisingly addictive. The great thing about this project is we’re not just telling people about the data – we’re giving them a chance to use it for themselves. It’s an innovative way to make those numbers really mean something to the people using them, and to get the community more involved in Census data.”


  • Client/Ad or Campaign: Australian Bureau of Statistics
  • Agency: Leo Burnett Sydney
  • Chief Creative Officer: Andy DiLallo
  • Creative Director: Kieran Ots
  • Creative: Zaid Al-Asady, Kieran Ots
  • Art Director: Zaid Al-Asady, Kieran Ots
  • Copywriter: Kieran Ots, Ayla Norris-Smith
  • Designer: David Mugford, Mark White
  • Technical Director: Kevin Brown
  • Producer: Adrian Gunadi
  • Group Business Director: Paul Everson
  • Senior Business Manager: Neil Duncan
  • Technology Partner/Company: Millipede
  • Developer: Patrick Toohey, Kevin Brown
  • Animator: David Giuca, Toby Pederson, Keong Seet
  • Original Music: Eclectic Music Machine
  • Client: Australian Bureau of Statistics
  • Michelle Howe – Director, Census Communication and Engagement
  • Andrew Sillis – Assistant Director, Census Communication and Engagement
  • Mark Hindle – Communications / PR Officer, Census Public Relations

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