Leo Burnett creates Honda’s first ever Australian brand TV ad
Leo Burnett Melbourne has launched Honda’s first ever Australian television commercial, ‘Moving You’.
The one-minute ad promotes the new Walking Assist technology Honda has created to help stroke victims walk again.
Despite fine print on the screen saying “Walking Assist, ASIMO and HondaJet are not available in Australia”, the ad shows Honda’s design boat motors and jets as well.
Jason Williams, chief creative officer at Leo Burnett Melbourne, said in a statement: “While other manufacturers obsess over what a product can do, Honda dreams about how it can seamlessly complement and advance our lives.”
Stephen Collins, the director of Honda Australia said the new TV ads show Honda’s commitment to enriching people’s lives through technology.
Scott McGregor, GM of customer and communications at Honda Australia, said in a statement: “The creative brief for this campaign was quite clear — putting the customer at the centre of everything we do – the Honda story is emotive and passionate, and we feel this campaign reflects this.
“This will play a key role in engaging a new generation of customers for Honda, because there is real substance behind what we are saying.”
- Client: Honda Australia
- General Manager, Customer & Communications: Scott McGregor
- Brand Communications Manager: Ben Familton
- Brand Communications Specialist: Melissa Spiers
- Agency: Leo Burnett Melbourne
- CCO: Jason Williams
- Senior Creatives: Joe Hill / Garret Fitzgerald / Blair Kimber / Andrew Woodhead
- Senior Agency Producer: Cinnamon Darvall
- Group Account Director: Jaime Morgan
- Director of Integrated Strategy: Ilona Janashvili
- Production: Scoundrel
- Director: Michael Spiccia
- Producer: Ben Scandrett-Smith
- Executive Producer: Adrian Shapiro
- DOP: Danny Ruhlmann
- Production Designer: Lucinda Thomson
- Post Production:
- Editor: Jack Hutchings – The Butchery
VFX & Supervisor: Nicholas Ponzoni – Blackbird - VFX Producer: Sam Hall – Blackbird
- Sound Engineer: Stuart Welch – Nylon Studios
- Soundtrack: Annie Lennox and David A. Stewart (Sweet Dreams)
- Composer: Jesse Watt
- Music Producer: Karla Henwood – Nylon
- Music Supervision: Chelsea Ramsden – Nylon
- Media: Zenith
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Vehicles going fast – anyone taking bets on when some do-gooder will complain and the ASB rules the ad illegal?
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