Leo Burnett lands Big W account from Saatchi & Saatchi with task of ‘repositioning’ brand

Leo Burnett has added the Big W creative duties to its Woolworths portfolio, ending Saatchi & Saatchi Sydney’s three-year tenure on the account.

The move sees Leo add the brand to its Woolworths supermarket creative duties. Big W has struggled in recent years and Leos has been tasked with “repositioning the Big W brand in the fast-changing retail landscape” according to a press release.

Pete Bosilkovski, managing director, Leo Burnett Sydney, said: “This is a tremendous opportunity to work with an iconic Australian retailer that is currently in the process of transformation.

“As an agency, we thrive on ‘change’ as a brief. This appointment is a huge step in connecting BIG W with customers in new ways – giving the brand new meaning, and people new reasons to put BIG W first.”

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