Leo Burnett Melbourne appointed SPC Ardmona’s new creative agency

Leo Burnett Melbourne has won the SPC Ardmona creative account, looking after the SPC, IXL and Taylor’s brands following a competitive pitch.

The agency will be responsible for all integrated communications and will begin work on the account immediately. Ogilvy previously handled the account.

Bronwyn Powell, marketing and innovation director, SPC Ardmona said in a statement: “We have an ambitious agenda for our company and our brands. It’s a very exciting time, and we need a strong, innovative creative partner to help us deliver. Leo Burnett is an excellent fit with our business, both in terms of culture and capabilities.”

Melinda Geertz, CEO Leo Burnett Melbourne said: “This is a business we feel passionate about. These are iconic brands that are supporting hundreds of farmers here in Victoria, and the client has so much determination to innovate and grow. We are delighted to have the opportunity to partner with them.”

SPC Ardmona is wholly owned by Coca-Cola Amatil.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics Leo Burnett MelbourneSPC Ardmona

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Comments: 2

Mike 26 Nov 13

Melinda I feel passionate about tinned pears too; and it’s nice you want to partner Coca-Cola so they innovate and grow. I’m sure they will be reassured to hear this.

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Caring guy 26 Nov 13

Mike what’s up? You seem to be going from story to story making negative comments. Anything we can do for you??

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