Leo Burnett Melbourne appointed SPC Ardmona’s new creative agency

SPC Ardmona Corporate Logo - 284x110Leo Burnett Melbourne has won the SPC Ardmona creative account, looking after the SPC, IXL and Taylor’s brands following a competitive pitch.

The agency will be responsible for all integrated communications and will begin work on the account immediately. Ogilvy previously handled the account.

Bronwyn Powell, marketing and innovation director, SPC Ardmona said in a statement: “We have an ambitious agenda for our company and our brands. It’s a very exciting time, and we need a strong, innovative creative partner to help us deliver. Leo Burnett is an excellent fit with our business, both in terms of culture and capabilities.”

Melinda Geertz, CEO Leo Burnett Melbourne said: “This is a business we feel passionate about. These are iconic brands that are supporting hundreds of farmers here in Victoria, and the client has so much determination to innovate and grow. We are delighted to have the opportunity to partner with them.”

SPC Ardmona is wholly owned by Coca-Cola Amatil.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.