Leo Burnett Melbourne launches its first work for Honda to launch the CR-V
Honda CR-V: ‘Bigger inside, smaller outside’
Honda has released a campaign to launch its new sport utility vehicle, the CR-V.
The campaign, which is led by cinema and TV ads, is the first off the production line from Leo Burnett Melbourne, which took over the account the now-defunct DraftFCB three months ago.
The campaign, which features a re-recording of the Broadway classic ‘Anything you can do, I can do better’, introduces the new tagline ‘The power of clever thinking’ – a slightly tweaked version of the classic Honda slogan ‘The power of dreams’.
Niiice- but I guess nothing could be worse than the “Symphony in motion” and the civic sounds crap that Draft turned out at the end. *shudder*
This just demonstrated that most drivers are crap and not that the CR-V has any special ability over them. I liked the ad though 🙂
An agency folded for this? Generic SUV advertising at best.
Why are Australian car ads so average? Honda around the world makes brilliant ads, why not run them?
It’s a good premise and I mostly liked the ad but that song was shitting me by the end. Might have been good to see just a little more of the car as well, seeing as that’s more of a selling point ultimately than whether it can fit into a parking space by an extra six inches.
A better direction for Honda.
I didn’t believe a word of it.
If you’re going to dramatise something….make sure it’s accurate.
oh, and something I give a shit about….
Nice.
I love when ads are clever. Catchy song as well. Leo Burnett captured a powerful insight, ‘we are all competitive’, down to the vehicle we drive.