Leo Burnett named the Great Barrier Reef Foundation’s creative agency
The Great Barrier Reef Foundation has appointed Leo Burnett Australia as its creative agency, following a competitive pitch.
The tender process began earlier this year, with the Foundation in search of an agency to create a large-scale behaviour change campaign that will encourage people to address climate change and protect the Great Barrier Reef.
Effective immediately, Leo Burnett will begin work on the campaign, which is expected to launch in 2021.
The upcoming campaign will help households make the connection between climate change and reef protection
