Parents are saved the heartache of DIY in Target’s Christmas ad

Christmas can be hard on parents, especially those who go to the extremes of DIY to provide the magic. But in its Christmas ad, Target is offering families the easy way out, showing everything they need is in-store.

Created by AJF Partnership – whose parent company GrowthOps entered a trading halt this week as it attempts to delist from the ASX – the ad follows a mum and dad travelling far and wide to find the perfect Christmas tree, make their own toys, and catch the freshest turkey.

“Parents put so much hard work into making Christmas special for their families,” AJF’s executive creative director Josh Stephens said.