Leo Burnett sweeps the board at IAB Awards for ABS Census Spotlight

IAB AwardsLeo Burnett Sydney has swept the board at the 2012 Interactive Advertising Bureau Awards, picking up four trophies for the “Spotlight” campaign for the Australian Bureau of Statistics.

Soap Creative won the Creative Showcase Grand Prix award for its “world-first” Lynx Anarchy Invisible Ad campaign.

The other category winners were Whybin\TBWA\Tequila, ZenithOptimedia, The Monkeys, UM Australia, FirstClick Consulting, Nomad and George Patterson Y&R Sydney.

Leo picked up the Best Of Show, along with the Brand Awareness & Positioning, Brand Destination Site and Rich Media & Digital Video categories.

Leo Burnett Sydney and Soap Creative’s winning campaigns go on to enter the US MIXX 2012 Awards, which will be announced on 2nd October in New York.

The ABS “Spotlight” campaign has already won a Gold Cyber Lotus at Adfest 2012, Silver and Bronze awards at the Spike Asia awards and a Bronze World Medal for online design at the New York Festivals International Advertising Awards 2012.

Paul Fisher, CEO of IAB Australia said in a release: “Leo Burnett Sydney’s “Spotlight” campaign for the Australian Bureau of Statistics is a great case study for marketers as it succeeded in taking the somewhat dry activity of the national Census and sparking engagement in a broadly unengaged audience. This campaign skilfully built a range of interactive platforms that illustrated how engaged participation in the Census could have personal benefit to the individual, resulting in outstanding success.”

The winners:

Category: Brand Awareness & Positioning
Category: Brand Destination Site
Category: Rich Media & Digital Video
Category: Best of Show
Leo Burnett, Sydney – Spotlight; Australian Bureau of Statistics

Category: Direct Response & Lead Generation
303Lowe- Rent; IKEA

Category: Product Launch
Soap Creative with Mindshare & Ensemble -Cornetto Enigma; Unilever

Category: Brand Loyalty & Retention
Whybin\TBWA\Tequila\- The Pedigree Adoption Drive; Mars Petcare

Category: Cross-Platform Integration
ZenithOptimedia with Holler Sydney – Kick For Your Country; Heineken

Category: Branded Content
The Monkeys- The Ship Song Project; Sydney Opera House

Category: Search Marketing – Paid Search
UM Australia and Reprise Media – Beating the Big Four; ING Direct

Category: Search Marketing – Organic Search
FirstClick Consulting- Mission Migration; CMC Markets

Category: Social Media Marketing
Ikon Communications with Ogilvy, Wunderman & Naked Communications – Coca- Cola “Share A COKE”; Coca- Cola

Category: Mobile Platform or App
Ikon Communications with Webling, Ogilvy & Naked Communications – FANTA Playzone; Coca-Cola

Category: Tablet Marketing
Nomad with Deepend – Wilderquest – Animal Discovery; NSW National Parks and Wildlife

Category: NFP / Public Service Category
George Patterson Y&R Sydney – Signed Finds; St Vincent de Paul Society



Sign up to our free daily update to get the latest in media and marketing