Federal government launches census ad
In the same week as the Queensland government launched a campaign to explain the importance of taking part in the census to Queenslanders, the federal government has released a national ad for the same purpose.
Rather than focus on the negative outcome of not taking part, this ad – created by Leo Burnett Sydney – looks at how contributing will “light the way” for Australia.
The ad will also run in Queensland.
http://youtu.be/LayIFANG408
Credits:
- Clients: Paul Lowe – Census Program Head, ABS, Michelle Howe – Director, Census Public Relations, ABS
- Director: Tim Denton
- Production Company: iRobot
- Photographer: Sean Izzard
- Executive Creative Director: Andy DiLallo
- Senior Art Director: Sharon Edmondston
- Senior Copy Writer: Misha McDonald
- Digital Creative Director: Kieran Ots
- Group Account Director: Paul Everson
- Account Directors: Claire Kesby-Smith & Libby Weston-Webb
Account Manager: Neil Duncan - TV Producer: Margot Fitzpatrick
- Planner: Warwick Heathwood
- Media: Universal McCann
BCM’s ad for the Queensland government that broke earlier today:
http://youtu.be/fycNAyyDgfA
I’m pretty sure that I saw the federal ad over the weekend, though?
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You should also check out the Census Spotlight site where you’re taken through an interactive journey of Census data.
When you’re finished, you can create and share your own personalised infographic!
http://spotlight.abs.gov.au/
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Looks remarkably similar to the Federal Election ‘glow’ ad concept.
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think the BCM one is clever
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oh that’s terrible! how cliched, and the smiling person filling out his census form is cringe-worthy. meanwhile, the spotlight site is brilliant. more work like that please.
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The QLD one was running over the weekend, didnt break today.
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I look forward to filling in the census
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