Federal government launches census ad

In the same week as the Queensland government launched a campaign to explain the importance of taking part in the census to Queenslanders, the federal government has released a national ad for the same purpose.

Rather than focus on the negative outcome of not taking part, this ad – created by Leo Burnett Sydney – looks at how contributing will “light the way” for Australia.

The ad will also run in Queensland.


  • Clients: Paul Lowe – Census Program Head, ABS, Michelle Howe – Director, Census Public Relations, ABS
  • Director: Tim Denton
  • Production Company: iRobot
  • Photographer: Sean Izzard
  • Executive Creative Director: Andy DiLallo
  • Senior Art Director: Sharon Edmondston
  • Senior Copy Writer: Misha McDonald
  • Digital Creative Director: Kieran Ots
  • Group Account Director: Paul Everson
  • Account Directors: Claire Kesby-Smith & Libby Weston-Webb
    Account Manager: Neil Duncan
  • TV Producer: Margot Fitzpatrick
  • Planner: Warwick  Heathwood
  • Media: Universal McCann

BCM’s ad for the Queensland government that broke earlier today:



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