Leo Burnett Tokyo’s Christopher Lyons joins IdeaWorks as Sydney office managing director
Lyons
Retail marketing agency IdeaWorks has appointed Christopher Lyons, former chief retail and shopper marketing officer Asia Pacific for Leo Burnett, as managing director of its Sydney office.
Lyons joins IdeaWorks having most recently lead retail strategy for clients such as Samsung and Procter & Gamble for Leo Burnett in Asia for the last three years. He now returns home to Australia after working over 10 years agency-side in Asia, including time in China, India, Singapore and the past three years in Tokyo, Japan.”
National managing director of IdeaWorks Phil McDonald said: “Being able to attract someone of the strategic and shopper marketing caliber of Christopher is a great win for us and our clients in Sydney.”
The appointment follows on from the agency being appointed to hand a major brand experience project for Courts, a Singapore-based electrical retailer.
“Our brand experience team based in Sydney are world class. Winning a competitive pitch for Courts in Singapore proves this. The team will help in the design of a new “super-store” concept that will roll out across the region.”
On the direction that the agency is going in, McDonald said: “We’re seeing real growth in being able to offer our clients true, retail marketing specialists who can work within their business to help them analyse data, uncover growthopportunities and realize the potential of their brands.”
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