NRMA Insurance Crashed Car Showroom named best in show at Sydney Royal Easter Show

The NRMA Insurance Crashed Car Showroom has been named ‘Best in Show’ at the Sydney Royal Easter Show.

Created by Whybin\TBWA Sydney, the interactive exhibition was aimed at increasing awareness about the importance of road safety.

Launched last month, it demonstrated what it is like to be a crash test dummy with attendees also able to explore a dissected car, fire a gun that shoots giant hail stones at vehicles and see how much they concentrate when driving.

The Showroom was also awarded Gold in the Tech Area at the Sydney Royal Easter Show.

The award follows on from NRMA Insurance appointing M&C Saatchi to handle its creative account following a competitive pitch which saw incumbent Whybin\TBWA drop out of the tender at an early stage.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.