News

Leslie Nassar to depart Razorfish with talk of launching his own agency

August 16, 2013 10:41

Leslie Nassar, technology director of digital agency Razorfish is to depart the firm, Mumbrella’s sister title Encore has revealed.

Nassar joined the company in early 2012 and is rumoured to be looking at setting up his own independent operation.

“We’ve all enjoyed working with Leslie and benefited from his innovative thinking,” said Doug Chapman, managing director of Razorfish. “We wish him all the very best in his new ventures and we’ll be announcing his successor in due course.”

Nassar led a number of digital campaigns during his time at the agency including Samsung’s commercial partnership with the Sydney Opera House which saw photos of everyday Australians projected on the sails of the landmark building. Another campaign Nassar oversaw, again for Samsung, saw the creation of an online audio feed which provided alternative commentary from Roy and HG during the recent Lions versus Wallabies matches.

When asked about the suggestion he may launched his own agency, Nassar declined to comment. However, he did confirm he would continue his separate TweeVee TV consultancy which has moderated Twitter for the ABC’s Q&A program.

“I will still be doing TweeVee TV and also focusing on emerging technologies,” said Nassar.

Digital agency Razorfish, which recently rebranded from Amnesia Razorfish, has a number of major digital clients on its books including the Commonwealth Bank, Qantas and Samsung.

Nasser first saw his profile raised in 2009 when he worked at Telstra and was revealed as the person behind the Twitter persona Fake Stephen Conroy.

Nic Christensen

This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.