‘Less food delivery brand, more 24/7 life hack’: Inside Doordash’s cute new campaign
Doordash's bags come to life in a new campaign
Doordash is seeking to distinguish itself as a reliable, around-the-clock food and retail delivery service, in a new marketing campaign from DDB Sydney.
Titled “Your Door to More”, the campaign features animatronic Doordash delivery bags on the back of delivery bikes having amusing banter and chatting about their deliveries, as well as exclusive partnerships and delivery offers.
The campaign is comprised of a series of 13 films, ranging in length from six seconds to 30 seconds, and a suite of social media collateral for distribution on their organic channels.
This is just Telstra’s Better Network campaign, but using bags. Same idea. Same structure. Same voices. Same director.