‘Let’s be honest, it’s a battle for Western Sydney’: Seven boss talks play for NRL’s Willie Mason joining news team
The Seven news boss has been the target of criticism for some big changes he’s made to the nightly bulletins, which includes the recent addition of controversial retired rugby league star, Willie Mason.
The recruitment of Mason, who presents a dedicated NRL segment on 7NEWS Sydney, was first announced last month and followed the introduction of some other divisive moves, including a horoscopes spot and a satire segment on Friday’s hosted by Australian comedian, Mark Humphries.
Appearing on a recent episode of Mumbrella’s one-on-one podcast, the director of news and current affairs and editor-in-chief at Seven West Media, Anthony De Ceglie, discussed bringing in Mason and the key motivation behind it.
“We approached him because we’re big fans of what he does,” De Ceglie told host Neil Griffiths.
So Seven admit they have a culture issue – say they’re fixing it…
In comes Mr Bright Spark Newsman with his horoscopes and then hires Willie Mason – someone that has faced assault allegations, along with making offensive comments regarding just about everyone.
Yeh Seven, you’re fixing it up real well.
‘Just trying something’ is not a strategy. It’s an under qualified person not knowing what to do.
It worked well for Raygun ????